Capabilities

Woolard Brandwork's experience collaborating with the world's most innovative companies means we have a suite of proven approaches and the confidence to create custom methodology to bring even the most audacious objectives to life.

We've led projects from Chicago to Stockholm, decorated cakes with tweens, gone behind the scenes at London Heathrow and shopped the convenience stores of Shanghai. All to bring our clients' consumers to life and find new ways to envision the future.

While we're never afraid of a new challenge, the following capabilities are often part of our process.



Explore our newest collaboration, Indwell, which inspires insights and ideas by connecting our clients to the most influential people, places and experiences across the globe.

Consumer & Cultural Insight

Creative research design, set-up & moderation

Consumer needs, attitudes, behaviors identification

Cultural immersion, trend mapping, ethnography

Consumer & Cultural Insight
Consumer & Cultural Insight
Innovation & Ideation

Product pipeline discovery & development

Ideation platforms/session curriculum facilitation

Innovation & Ideation
Innovation & Ideation
Concept Optimization

Pre-concept idea sparks & platform creation

Concept writing and testing

Consumer co-creation & iterative development

Concept Optimization
Concept Optimization
Design & Visualization

Identity/logo development

Concept illustration

Graphic & industrial design implementation

Design & Visualization
Design & Visualization
Strategy

Holistic brand, business & marketing planning

Internal strategy session facilitation

Brand/product positioning, identity

Strategy
Strategy
Comms. Planning

Insight & comms. territory development

Creative briefing/campaign kick-off

Comms. Planning
Comms. Planning